Trusted by 5,000+ creators
Free deep link generator
Open links directly in native app
Free deep link generator
Open links directly in native app
3–5X More Conversions. Any App. Any Device.
No credit card required
99.9% uptime
Under 50 ms redirect
Under 50 ms redirect
99.9% uptime
No credit card required
Work with your favourite app
Work with your favourite app
A smarter way to share links on social media
Most links shared on Instagram, TikTok and Facebook open inside the app's own browser. Your visitor lands logged out of everything, Apple Pay and saved cards stop working, and a follow or a purchase takes several steps instead of one. OpenUp checks where each tap comes from and opens the native app instead, or escapes into Safari or Chrome, so your audience lands signed in and ready to act.
A smarter way to share links on social media
Most links shared on Instagram, TikTok and Facebook open inside the app's own browser. Your visitor lands logged out of everything, Apple Pay and saved cards stop working, and a follow or a purchase takes several steps instead of one. OpenUp checks where each tap comes from and opens the native app instead, or escapes into Safari or Chrome, so your audience lands signed in and ready to act.
How It Works
How does the OpenUp deep link generator work?
Three steps, under 30 seconds.
How It Works
How does the OpenUp deep link generator work?
Three steps, under 30 seconds.
How It Works
How does the OpenUp deep link generator work?
Three steps, under 30 seconds.
Paste any URL
A YouTube video, Spotify track, Amazon product, Instagram profile, TikTok video, Apple Music album.
OpenUp detects the app
OpenUp detects the app and automatically builds the perfect deeplink that works seamlessly on iOS and Android.
Share the short link
In your bio, Stories, DMs, emails, ads or a QR code. If the app isn’t installed, it falls back gracefully to the web.
Problem
What changes for your audience?
Stop losing customers to slow in-app browsers.
Problem
What changes for your audience?
Stop losing customers to slow in-app browsers.
Problem
What changes for your audience?
Stop losing customers to slow in-app browsers.
3× higher conversion on social media
Google data shows users buy far more when you send them straight into the app.
3× higher conversion on social media
Google data shows users buy far more when you send them straight into the app.
3× higher conversion on social media
Google data shows users buy far more when you send them straight into the app.
In-app browsers kill conversions
Clunky social webviews break logins and payments, turning high-intent visitors into failed checkouts.
In-app browsers kill conversions
Clunky social webviews break logins and payments, turning high-intent visitors into failed checkouts.
In-app browsers kill conversions
Clunky social webviews break logins and payments, turning high-intent visitors into failed checkouts.
Proven impact at Amazon
Sending shoppers into the Amazon app dramatically lifts items shipped, revenue and affiliate earnings.
Proven impact at Amazon
Sending shoppers into the Amazon app dramatically lifts items shipped, revenue and affiliate earnings.
Proven impact at Amazon
Sending shoppers into the Amazon app dramatically lifts items shipped, revenue and affiliate earnings.
Up to 6× higher click-to-install
Deep-linked journeys remove extra steps, so more people finish installing instead of dropping off.
Up to 6× higher click-to-install
Actionable suggestions from your data, without digging into spreadsheets .
Up to 6× higher click-to-install
Deep-linked journeys remove extra steps, so more people finish installing instead of dropping off.
Features
Everything you need around your links
From custom domains to QR Code, we give you the power to optimize your conversions.
Features
Everything you need around your links
From custom domains to QR Code, we give you the power to optimize your conversions.
Features
Everything you need around your links
From custom domains to QR Code, we give you the power to optimize your conversions.
Customizing the slug
Create unique, short, and memorable connections by customizing each slug.
Advanced setting
Add expiration, limit clicks, or password to protect your links and more.
QR Code
Generate a unique QR code that sends people straight to your link.
Live analytics
View real-time analytics for every link to measure performance instantly.
Domain Name
Connect your custom domain to every link for a fully branded experience.
UTM parameter
Easily add UTM parameters to every link to track campaign performance.
Customizing the slug
Create unique, short, and memorable connections by customizing each slug.
Advanced setting
Add expiration, limit clicks, or password to protect your links and more.
Domain Name
Connect your custom domain to every link for a fully branded experience.
UTM parameter
Easily add UTM parameters to every link to track campaign performance.
FAQ's
Frequently asked questions
Here are answers to the most common things people ask before getting started.
FAQ's
Frequently asked questions
Here are answers to the most common things people ask before getting started.
FAQ's
Frequently asked questions
Here are answers to the most common things people ask before getting started.
What is OpenUp?
OpenUp is a deep link generator and link platform built for social media traffic. OpenUp links open the native app instead of the Instagram, TikTok or Facebook in-app browser, on iPhone and Android. OpenUp opens +50 apps natively, bypasses 11 in-app browsers and falls back to the web when the app is not installed. It also creates short links, QR codes and link in bio pages, with analytics on every click. OpenUp is free to start and needs no code.
How is OpenUp different from a link shortener or a link in bio tool?
Most link tools make a link shorter or put it on a page, but the link still opens wherever the social app decides. On Instagram and TikTok, that means a browser where your visitor is logged out. OpenUp decides where each link opens, so a tap lands in the native app where people are already signed in and ready to act.
Who uses OpenUp?
OpenUp is used by media buyers and affiliates who pay for social traffic, agencies managing creator links, musicians sending fans to streaming apps, ecommerce sellers protecting mobile checkout, and creators growing on other platforms. If people tap your links inside a social app, OpenUp is built for you.
Which apps and in-app browsers does OpenUp support?
OpenUp opens +50 apps natively, including YouTube, Spotify, Amazon, Instagram, TikTok and WhatsApp. It bypasses 11 in-app browsers, including Instagram, TikTok, Facebook, X, LinkedIn and Snapchat. The full list is on the supported apps page.
What happens if someone does not have the app installed?
The OpenUp link opens the web version automatically, on iPhone and Android. Nobody reaches an error page or a dead end.
Does OpenUp keep my UTM parameters and affiliate tags?
Yes. OpenUp uses your destination URL exactly as you paste it, parameters included. Your campaign tracking and affiliate commissions stay attached to the link.
How much does OpenUp cost, and can I cancel anytime?
OpenUp is free to start. The free plan includes 5 links with 1,000 clicks per link each month, 5 QR codes and 1 link in bio page. Paid plans add more links, custom slugs, custom domains, UTM parameters and advanced analytics. There is no commitment, and you can cancel from your account whenever you want.
Can I track clicks and conversions?
Yes! Every OpenUp.to link includes analytics (clicks, app opens, devices, OS, country, referrer). UTM parameters pass through into Google Analytics, Meta Ads Manager and Mixpanel.
Where do the numbers on this site come from?
Every number on this site comes from OpenUp's own aggregated product data, such as links created, clicks routed and redirect time measured on our servers. OpenUp does not publish conversion multipliers it cannot measure, and never shows data about individual customers.
What is OpenUp?
OpenUp is a deep link generator and link platform built for social media traffic. OpenUp links open the native app instead of the Instagram, TikTok or Facebook in-app browser, on iPhone and Android. OpenUp opens +50 apps natively, bypasses 11 in-app browsers and falls back to the web when the app is not installed. It also creates short links, QR codes and link in bio pages, with analytics on every click. OpenUp is free to start and needs no code.
How is OpenUp different from a link shortener or a link in bio tool?
Most link tools make a link shorter or put it on a page, but the link still opens wherever the social app decides. On Instagram and TikTok, that means a browser where your visitor is logged out. OpenUp decides where each link opens, so a tap lands in the native app where people are already signed in and ready to act.
Who uses OpenUp?
OpenUp is used by media buyers and affiliates who pay for social traffic, agencies managing creator links, musicians sending fans to streaming apps, ecommerce sellers protecting mobile checkout, and creators growing on other platforms. If people tap your links inside a social app, OpenUp is built for you.
Which apps and in-app browsers does OpenUp support?
OpenUp opens +50 apps natively, including YouTube, Spotify, Amazon, Instagram, TikTok and WhatsApp. It bypasses 11 in-app browsers, including Instagram, TikTok, Facebook, X, LinkedIn and Snapchat. The full list is on the supported apps page.
What happens if someone does not have the app installed?
The OpenUp link opens the web version automatically, on iPhone and Android. Nobody reaches an error page or a dead end.
Does OpenUp keep my UTM parameters and affiliate tags?
Yes. OpenUp uses your destination URL exactly as you paste it, parameters included. Your campaign tracking and affiliate commissions stay attached to the link.
How much does OpenUp cost, and can I cancel anytime?
OpenUp is free to start. The free plan includes 5 links with 1,000 clicks per link each month, 5 QR codes and 1 link in bio page. Paid plans add more links, custom slugs, custom domains, UTM parameters and advanced analytics. There is no commitment, and you can cancel from your account whenever you want.
Can I track clicks and conversions?
Yes! Every OpenUp.to link includes analytics (clicks, app opens, devices, OS, country, referrer). UTM parameters pass through into Google Analytics, Meta Ads Manager and Mixpanel.
Where do the numbers on this site come from?
Every number on this site comes from OpenUp's own aggregated product data, such as links created, clicks routed and redirect time measured on our servers. OpenUp does not publish conversion multipliers it cannot measure, and never shows data about individual customers.
A smarter way to share links on social media
Most links shared on Instagram, TikTok and Facebook open inside the app's own browser. Your visitor lands logged out of everything, Apple Pay and saved cards stop working, and a follow or a purchase takes several steps instead of one. OpenUp checks where each tap comes from and opens the native app instead, or escapes into Safari or Chrome, so your audience lands signed in and ready to act.
What do you want to create?
Deep links
What do you want to create?
Deep links
What do you want to create?
Deep links